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Chee Hoong Loke

CEO, eZee Technosys Malaysia

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Chee Hoong “Cheese” Loke is the CEO of eZee Technosys in Malaysia. He has spent 15 years selling hospitality technology to hotels across the country and is a familiar name in Malaysian hospitality circles. Before hospitality, he sold accounting software — experience that shapes how he thinks about LHDN e-Invoice and tax compliance today.

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